Hell Guitars Marketing Dept.
We’ve just added a testimonials section to the Hell Guitars site. In a flash of bold inspiration we decided to call it “Testimonials” (2nd choice was “Feedback” but somehow that wasn’t quite what we were after).
If you read some of the testimonials you’ll hear some pretty nice things said about us and our guitars. I suppose this is to be expected from a testimonials section though, isn’t it? Still, it’s all real, not coerced (or paid for) and offered by some truly nice people, all of whom we have had a genuinely fine time corresponding with. So far, Hell owners seem to be my kind of people. They’re really nice and they buy our guitars. A trend that I hope continues…
Actually we really do rely on strong customer satisfaction/word of mouth for our success as our entire marketing budget was almost completely spent on the skywriting plane and giant searchlight rental (a 6 hundred million candle power unit ain’t cheap). Except for what’s in our guitars, we don’t really do frills at Hell either. About 98% of all Hell buying dollars (or pounds, euros, pesos etc.) go towards the actual cost of a bringing a guitar to a customer. Its manufacture (components, labor), shipping, customs, taxes and other reasonable expenses as well as a razor thin margin (just enough to keep a roof over our heads and a squarish meal or two in our bellies), means Hell Guitar owners received more guitar for their money than they could possibly get elsewhere. I feel pretty confident about this. In fact if someone can show me another guitar company who puts fabulous $300 Bare Knuckle pickups, US and Canadian woods, US and truly top of the line Korean tuners etc. in their guitars and are selling them from $589, I will send that person a free Hell Guitar and 7 letters of free skywriting in the sky of their choice.
I think I sort of got carried away (but really not that much…).
Anyway, you can check out what some of our Hell Guitar owners have to say about our guitars and our company by going here: http://www.hellguitars.com/testimonials.html
We’re pulling more together to publish soon and we will be adding to this page regularly. Also, if you happen to be living in our semi-rural section of Western Japan be sure to look out for the Hell skywriting plane. We had to return the Searchlight last week…
-me