As I design and create more and more accessories, I am increasingly thinking that I need a website devoted entirely to the guitar accessory side of the business. I will probably still sell some in the Hell Guitars shop however I think they need to be more visible and distinct.
In choosing a name for the shop I have decided (I think!) that calling it something like “guitarshit” would be both visible and very distinct indeed. So that’s what I think I’ve decided to call it. I’ve come to the conclusion that it’s either a brilliant or irretrievably stupid idea, which makes it worth trying if only for the chance to feel the thrill of being right. Anyway, not a name easily forgotten and the domain was curiously available for every dot extension imaginable.
Now, I hear some of you asking, why would a perfectly fine URL like www.guitarshit.com go unclaimed? The only reason I can think of is perhaps because businesses tend to shy away from including any references to elimination in their corporate identity (of course IBM being one notable exception).
I have for a few years now become increasingly interested in how far one can go with establishing a brand. With so much repetition and competition, sometimes the only way to stand out is to adopt the decidedly unconventional and try to make it mainstream. I remember that Virgin Records was a company whose name was rather scandalous when it came out, but established itself in the rather liberal record business before moving on to publishing, airlines and spaceships. It is now perfectly mainstream and the name itself has no scandal left to it.
“guitarshit.com” is certainly unconventional but it is also very much a part of how players refer to their own or others’ gear. As in, “man I have so much guitarshit” or “he has some great guitarshit” etc. Now I am interested in finding out if people can learn to trust and become loyal guitarshit customers. I know it’s a bit of a reach but frankly I’m tired of all the Guitar Center, Dave’s Guitars, Bob’s Guitars, Jim’s Guitars, Something Music, Something Else Music etc., etc. At the end of the day they all sell guitarshit so why not just become it?
Now here is where I ask my friends out there to either bring me to reason and talk me out of this (not likely) or help me to validate my poor choice by agreeing with me (much appreciated). Notice that I didn’t invite my mother to comment as I’m fairly sure I know what her “advice” would be. So anyone else out there who wants to join in please do. I may even send some of you some free guitarshit if your participation is particularly creative…