{"id":51,"date":"2012-03-27T14:12:43","date_gmt":"2012-03-27T14:12:43","guid":{"rendered":"http:\/\/www.hellguitars.jp\/machinehead\/?p=51"},"modified":"2012-03-28T05:56:40","modified_gmt":"2012-03-28T05:56:40","slug":"hell-owners-speak-for-themselves","status":"publish","type":"post","link":"http:\/\/www.hellguitars.jp\/machinehead\/?p=51","title":{"rendered":"Hell owners speak for themselves."},"content":{"rendered":"<div id=\"attachment_54\" style=\"width: 277px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/hellguitars.jp\/machinehead\/wp-content\/uploads\/2012\/03\/Hell_skywrite.jpg\"><img aria-describedby=\"caption-attachment-54\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-54\" title=\"Hell_skywrite\" src=\"http:\/\/hellguitars.jp\/machinehead\/wp-content\/uploads\/2012\/03\/Hell_skywrite.jpg\" alt=\"\" width=\"267\" height=\"400\" srcset=\"http:\/\/hellguitars.jp\/machinehead\/wp-content\/uploads\/2012\/03\/Hell_skywrite.jpg 267w, http:\/\/hellguitars.jp\/machinehead\/wp-content\/uploads\/2012\/03\/Hell_skywrite-200x300.jpg 200w\" sizes=\"(max-width: 267px) 100vw, 267px\" \/><\/a><p id=\"caption-attachment-54\" class=\"wp-caption-text\">Hell Guitars Marketing Dept.<\/p><\/div>\n<p>We&#8217;ve just added a testimonials section to the Hell Guitars site. In a flash of bold inspiration we decided to call it &#8220;Testimonials&#8221; (2nd choice was &#8220;Feedback&#8221; but somehow that wasn&#8217;t quite what we were after).<\/p>\n<p>If you read some of the testimonials you&#8217;ll hear some pretty nice things said about us and our guitars. I suppose this is to be expected from a testimonials section though, isn&#8217;t it? Still, it&#8217;s all real, not coerced (or paid for) and offered by some truly nice people, all of whom we have had a genuinely fine time corresponding with. So far, Hell owners seem to be my kind of people.\u00a0 They&#8217;re really nice and they buy our guitars. A trend that I hope continues&#8230;<\/p>\n<p>Actually we really do rely on strong customer satisfaction\/word of mouth for our success as our entire marketing budget was almost completely spent on the skywriting plane and giant searchlight rental (a 6 hundred million candle power unit ain&#8217;t cheap). Except for what&#8217;s in our guitars, we don&#8217;t really do frills at Hell either. About 98% of all Hell buying dollars (or pounds, euros, pesos etc.) go towards the actual cost of a bringing a guitar to a customer. Its manufacture (components, labor), shipping, customs, taxes and other reasonable expenses as well as a razor thin margin (just enough to keep a roof over our heads and a squarish meal or two in our bellies), means Hell Guitar owners received more guitar for their money than they could possibly get elsewhere. I feel pretty confident about this. In fact if someone can show me another guitar company who puts fabulous $300 Bare Knuckle pickups, US and Canadian woods, US and truly top of the line Korean tuners etc. in their guitars and are selling them from $589, I will send that person a free Hell Guitar and 7 letters of free skywriting in the sky of their choice.<\/p>\n<p>I think I sort of got carried away (but really not that much&#8230;).<\/p>\n<p>Anyway, you can check out what some of our Hell Guitar owners have to say about our guitars and our company by going here: <a title=\"Hell Guitars Testimonials\" href=\"http:\/\/www.hellguitars.com\/testimonials.html\" target=\"_blank\">http:\/\/www.hellguitars.com\/testimonials.html<\/a><\/p>\n<p>We&#8217;re pulling more together to publish soon and we will be adding to this page regularly. Also, if you happen to be living in our semi-rural section of Western Japan be sure to look out for the Hell skywriting plane. We had to return the Searchlight last week&#8230;<\/p>\n<p>-me<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve just added a testimonials section to the Hell Guitars site. In a flash of bold inspiration we decided to call it &#8220;Testimonials&#8221; (2nd choice was &#8220;Feedback&#8221; but somehow that wasn&#8217;t quite what we were after). If you read some &hellip; <a href=\"http:\/\/www.hellguitars.jp\/machinehead\/?p=51\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"_links":{"self":[{"href":"http:\/\/www.hellguitars.jp\/machinehead\/index.php?rest_route=\/wp\/v2\/posts\/51"}],"collection":[{"href":"http:\/\/www.hellguitars.jp\/machinehead\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.hellguitars.jp\/machinehead\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.hellguitars.jp\/machinehead\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.hellguitars.jp\/machinehead\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=51"}],"version-history":[{"count":4,"href":"http:\/\/www.hellguitars.jp\/machinehead\/index.php?rest_route=\/wp\/v2\/posts\/51\/revisions"}],"predecessor-version":[{"id":57,"href":"http:\/\/www.hellguitars.jp\/machinehead\/index.php?rest_route=\/wp\/v2\/posts\/51\/revisions\/57"}],"wp:attachment":[{"href":"http:\/\/www.hellguitars.jp\/machinehead\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=51"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.hellguitars.jp\/machinehead\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=51"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.hellguitars.jp\/machinehead\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=51"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}